TIM SHARP ON Innovation and Creativity.
In the world of creativity and innovation, there is no shortage of creativity or creative people. The shortage is of innovators. All too often, people believe that creativity automatically leads to innovation. It does not. Creative people tend to pass the responsibility for getting down to brass tacks to others. They are the bottleneck. They make none of the right kind of effort to help their ideas get a hearing. The fact that you can put a dozen inexperienced people in a room and conduct a brainstorming session that produces exciting new ideas shows how little relative importance ideas themselves have. Idea people constantly pepper everybody with proposals and memorandums that are just brief enough to get attention, to intrigue and sustain interest, but too short to include any responsible suggestions for implementation. Creativity without action-oriented follow-through is a barren form of behavior. In a sense, it is irresponsible. (Theodore Levitt, Harvard University) The scarce people are the ones who have the know-how, energy, daring, and staying power to implement ideas.